Shining

[Case Study]

Noor Riyadh Festival

Overview

Shine was selected to provide full Saudi staffing support for Noor Riyadh, a global celebration of light art that attracts international artists and visitors from across the Kingdom and beyond. With multiple venues spread throughout the city, the festival required a large-scale, coordinated workforce to deliver world-class guest experiences.

Client

Noor Riyadh – one of the world’s largest light art festivals

Staffing Scale

500 team members

Location

Riyadh, Saudi Arabia

Our Approach

- Diverse Roles: Mobilized and managed 500+ staff, including project managers, supervisors, hosts, tour guides, art explainers, and visitor experience associates.

- Recruitment & Training: Carefully selected and trained staff to deliver clear communication, cultural hospitality, and seamless visitor interactions.

- Technology-Driven Coordination: Deployed Shine’s scheduling and attendance systems for real-time tracking, efficient coordination, and swift replacements when needed.

- On-Ground Supervision: Provided proactive workforce management and continuous support to maintain service quality across all venues.

Results

Through a combination of skilled recruitment, hands-on supervision, and advanced workforce management tools, Shine ensured:

  • Smooth visitor flow across multiple venues
  • Consistent, high-quality service delivery
  • A guest experience that reflected Riyadh’s commitment to global cultural standards

The outcome was a seamless and memorable festival experience for all attendees.

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